Overview
In an article for Better Business Magazine, Ryan Jacobson discusses how emerging technology is transforming the way reputation is built and disrupted between businesses and their clients.
He states, "The problem is not that customers are informed; the problem is that partial information can harden into premature certainty. Most disputes are born not from fraud, but from mismatched expectations ... The businesses that thrive over the next century will not be the ones that merely insist, 'trust us.' They will be the ones that earn trust by explaining process, risk, cost, timing, and uncertainty before conflict begins."
The article appears in the special Centennial edition of Better Business Magazine, celebrating the Better Business Bureau’s (BBB) 100th anniversary. As outside general counsel to BBB, Amundsen Davis is proud to take part in the Centennial celebration.
You can read the full article in the Centennial edition of Better Business Magazine.
