When Identity Becomes Currency: Why Athlete Intellectual Property Is the Most Undervalued Asset in Sports

An athlete's name, image, likeness, and personal brand can be among their most valuable assets—yet intellectual property is often overlooked in the sports industry. In “When Identity Becomes Currency: Why Athlete Intellectual Property Is the Most Undervalued Asset in Sports,” Luke Fedlam and Marissa Borschke examine the growing importance of protecting and maximizing athlete intellectual property in today's evolving sports landscape.

Their article explores how athletes, schools, teams, and businesses can better understand the value of intellectual property and the opportunities it creates in an era shaped by NIL rights, branding, and commercialization.

Read the article in the Summer 2026 edition of Columbus Bar Lawyers Quarterly.