Overview
Over a 10-year period, secured sign variances for a national retailer in several Wisconsin municipalities (Madison, Milwaukee, and Brookfield), permitting installation of larger wall signs and logos than otherwise allowed under municipal codes as part of the retailer's two nationwide rebranding initiatives, occurring 10 years apart. Drafted variance applications and supporting narratives, coordinated with city staff, strategized with the client and sign company consultants, and presented to appeals boards and a design review committee to successfully obtain municipal approvals.
