Elisabeth Townsend Bridge

You don’t hear many lawyers describe their legal practice as fun, but then again Lisa’s experience has been unique. She practices on an international level and has handled trademark matters in more than 50 jurisdictions worldwide, gaining vast insight into foreign legal systems. Twice she was part of an American Bar Association delegation to China to discuss intellectual property law with Chinese officials. She is currently Honorary Consul to the country of Belgium, helping Belgian citizens when they are in need in this country. Lisa has always felt a duty to counsel and advocate for others. Today she uses the knowledge and perspective gained in her 35 years of practicing law to aid clients in intellectual property matters.

As co-chair of the firm’s Intellectual Property Service Group, Lisa assists clients in developing trademarks that can be protected in the marketplace both in the United States and around the world. She enforces clients’ rights in their marks against infringing users and negotiates resolutions when possible of infringement concerns. She counsels clients as their markets or manufacturing locations expand and change as to how to best protect their intellectual property assets around the world. She assists in resolving domain name disputes and advertising concerns. Her vast experience includes aiding clients with licensing and distribution agreements, dispute resolution and related litigation, administrative proceedings, due diligence in corporate transactions and advertising concerns. Lisa represents clients in multiple industries, including manufacturing, energy, food products, insurance, retail sales, supplements, lighting, software products, furniture, music and medical products.

Lisa is enthusiastic about the arts and has been involved with several organizations that support fine arts, including previous services as chair of Renaissance Theaterworks in Milwaukee. She is also passionate about environmental issues and serves as a board member and former chair for WasteCap Resource Solutions, which provides waste reduction and recycling assistance to businesses.