Overview
Ali helps individuals and businesses protect their ideas, identities, and assets and enjoys being part of her client’s advisor team to help absolve uncertainty, find security, and capitalize on success.
As a member of the firm’s Corporate Service Group, she advises well-established and start-up companies on general corporate matters including business and entity formation, leasing, manufacturing and supply agreements, general contracting, corporate governance, and regulatory compliance.
Ali also protects confidential information and intellectual property for businesses and individuals, with a specific focus on trademarks, licensing, data privacy, e-commerce, and web-based marketing and contracting as a member of the firm’s Intellectual Property Service Group. Ali has experience drafting, reviewing, and negotiating technology or software based agreements, and helps clients secure a variety of federal trademark registrations.
Experience
Resources & Insights
Alerts
Speaking Engagements
Published Works
- How Businesses Can Enforce Trademark RegistrationsHow Businesses Can Enforce Trademark Registrations
Trademark registrations are a great tool for business owners to protect their brand identity. Unlike some other forms of intellectual property protection, trademarks can last forever provided that they are actively used and enforced within the marketplace. In other words, a business owner must “use it” or “lose it.”
- Ways Businesses Can Enforce Trademark RegistrationsWays Businesses Can Enforce Trademark Registrations
Alexis Hedtke's article "Ways Businesses Can Enforce Trademark Registrations" was featured in The Business News. In the article, Alexis explains how business owners can maintain, document, and monitor trademarks to protect brand identity.
- Importance of Trademark Protection for Small Business OwnersImportance of Trademark Protection for Small Business Owners
Small business owners should consider securing a federal trademark registration as a means of safeguarding their business identity and distinguishing themselves from competitors.
Services
Education
Marquette University Law School, J.D.
University of Wisconsin – La Crosse, B.S., cum laude
Admissions
- Wisconsin